Our Team



Sherry Chesmore
President and CEO
Tony Sweets
Information Technology Architect
LaDonna Parker
Client Services Manager
Sarah Friden
National Sales Manager

Sherry Chesmore, President and CEO

Sherry Chesmore brings 25 years of experience in operations, technology and finance leadership.  She is responsible for company strategy and vision, performance, and leadership of the management team.  

Her extensive experience includes: Senior Vice President of Operations & Technology at Springbok Services, Chief Operating Officer at eTransmittal, Director of Prepaid Card Services at CPI Card Group, Vice President of Operations & Finance at Paymast’r, and Director of Business Development at Dynegy Global Communications.  Ms. Chesmore earned her bachelor’s degree in Accounting from The University of Northern Colorado.

Tony Sweets, Information Technology Architect

Tony is a 18-year veteran in the software industry. For the past 11 years he has been working exclusively on Java enterprise web applications in the financial sector. 

Tony possesses a wide range of skills, but likes to work mostly on Java Applications and the tools that make the development process better. Tony holds a Bachelors in Computer Science from the University of Wyoming.

LaDonna Parker, Client Services Manager

LaDonna Parker has been with ReadyFUND$ for 9 years. In her role as Manager of Client Services, LaDonna and her Team are responsible for Client implementation, Client operations and Client support.  LaDonna and her Team take pride in providing outstanding customer service to ReadyFUND$ Clients and our Cardholders.

Prior to joining ReadyFUND$, LaDonna held several management positions in consumer financial services and in the restaurant industry. LaDonna currently holds a degree in Business Administration.

Sarah Friden, National Sales Manager

Sarah brings 12 years of sales and territory management experience in financial services and telecommunications. Her experience with four Fortune 500 companies as a corporate account manager, national inside sales manager and corporate sales trainer have led Sarah to be recognized for establishing high standards for quality performance, exceeding quotas and contributing to the achievement of corporate goals.

In her role as sales manager, Sarah is responsible to recruit, lead, develop and manage the ReadyFUND$ sales organization to rapidly grow company revenue and meet company financial objectives nationwide. Sarah holds her Bachelors in International Business for the University of Oklahoma with a minor in Japanese Language.